Patterns shown in slogans

Slogans such as 'UK's safest broadband' and 'your better off at ASDA' are boasting about themselves and claim they are better than everyone else. They do this to make you go to that specific brand/ company and to see if we really believe what they advertise. They also believe they are the 'best' and everyone would rate the 10/10. It makes it seem like we can trust them and their opinions by saying how 'bad' the other companies are, so we have to go to theirs.

'You either love it or you hate it' from Marmite and 'have it your way' from Burger King personally talk to the audience about there advertisement. Burger king makes it sounds like its an all you can eat place which decides what you specifically eat instead of having a menu with selected ordering. This beings said it actually seems like the employees will do anything to please the customers whether it means removing some mayonnaise from a burger. Marmite also talks to its audience as it wants you to make a response to them. After you try it, its your personal opinion whether you enjoy it or not. The slogan doesn't really grab the audiences attention but it still wants you to review it. There are two opinions on this product, love or hate, and they are trying to convince you to try it and to keep selling the product or not. They do this to make you try it just to see your reaction.

'Share a Coke with..' by Coca-Cola is opposite to what it really means. If you had your own name and someone else's name then it would be suitable to share a coke with them because it has two sets of names. Otherwise, you are sharing it with someone who you of may not have heard about/ know. The popular reason to share a coke is to find your own name and that isn't the whole point of sharing because its only with yourself. A t-shirt saying 'nothing to wear' is also controversial. You have indeed found something to wear but it just happens to have 'nothing to wear' on the front. It attracts the audience because its a simple idea but it doesn't make sense as you are already dressed in something you want to wear.