The online article from the BBC News talks about Labour
winning Bristol’s vote for the elections. It is targeted at the audience who
take an interest in politics and have the knowledge for that topic. It also targets
the older adults range as they are more experienced with the government choices
and have a wider knowledge on how to improve for future generations such as
their children. The younger audience are not widely affected by the issues as
they can’t vote however would benefit them for when they are older; changes in
society and way of life. To come across this text, it would have been searched
and it might have been the first website to pop up as the BBC is well known
throughout the country and is very trustworthy when it comes to local news and
even debates on politics. By them having that organisational power over the
public it seems like all of their stories are true and convincing. The purpose
of the article is to inform the local people (Bristolians) as well as the rest
of the country that Labour has won the majority of peoples vote. It also
informs people that there is a new ‘party’ that would be running the county for
future generations. The expectations when reading this article are quite dull
and boring as the subject of politics can be quite frustrating and annoying for
some of the audience which makes them not want to read on. Although, if some
people are a regular visitor then they would find it easier to read as the page
is split into two main pictures and the paragraphs are fairly short along with
long sentence structures. The side bar shown has different pictures which may
distract and hook the audience too as the graphology shows people with missing
teeth and natural disasters. Especially people who dislike the subject of
politics, they might have more of a risk to click on another page as they might
get tired of the topic. The text is multimodal as the headline states that
Labour ‘win’ which is related to the picture underneath of people hugging and
being happy. This shows that peoples vote count and they are happy that the
decision has been made for the right ‘party’ to be one. The article also uses
persuasion to engage with the audience by saying ‘gaining seven seats’. This implies
that they have done something this year to have more people compared to the
other parties. It shows how powerful they can be. The use of nicknames suggest
that most people are friendly enough to talk about the ‘Lib Dems’ rather than
calling them ‘Liberal Democrats’. It shows that their party is good because of
the nickname basis but that it is also not as good as Labour considering they
won. The logo at the top of the page suggests that it is official and that is
it representing the overall elections for when it is combined with the rest of
the UK’s vote.
Question 2-
YouGov is a website where people can express their views,
take polls and have conversations all about politics and small debates which
might affect the future such as ‘should the penny be used or not?’. People might
come across this website if they are involved with the site as the affordances
are ‘Log on’ and ‘Register’ to keep the audience involved in the local issues. It
is also a site where people could click on to see the latest debates and
discussions related to politics. The target audience would be people who are interested
in politics and seeing how the future could affect generations to come. This age
group could range from the middle aged adults as they have more experience and
knowledge which can be passed on to generations such as their children. The purpose
of the website is to inform people what ‘YouGov’ is about and how they can make
a change. They want people to get involved as the icons as you open the site
has the latest polls and issues surrounding the country and the rest of the
world. YouGov also plans to engage and persuade the audience as the title says ‘What
would you like to do?’ This indicates that it is all about the target audience
and it is them that make the choices for the future. By them using direct address
it engages with the audience and seems like they are talking directly to them
although it gives them the option and they can do anything they like because it
is in their hands. They also use ‘our’ within the website which shows that
everyone is part of the community and they would be with us for what choice we
make. The expectations when you open the website is quite dull using black,
white and grey colours however when the mouse is hovered over it lights up red and
makes it easier to come across. The language used through is quite
sophisticated and educated as it is a serious issue which affects everyday life
but also the fact that before you click on the webpage, there is a section
about ‘YouGov- Cambridge’. This shows that the people are well educated as they
went to a well know university/ area. ‘YouGov’ is also a blend of words that
can mean ‘Your Government’. This gives the impression that you are in charge of
the government and how it is run which is also why they have discussions and
polls about news. It is also shortened which makes it easier to remember. The pictures
that are shown are related to the topics of politics or debates rather than
reading a small sentence about what the hyperlink will tell you in another
page. The sentences are quite short which makes it easier to read but the
pictures also help the audience. At the bottom there are also links to share
with friends and social media which is a part of getting involved with the
community. This says that if people are really interested in some conversations
then they can find out more information at events, reports and blogs that they
have done as well as getting careers. The subheading ‘welcome’ suggests direct address
even though it is not directly talking to the audience with personal pronouns. It
implies that they are inviting you for read and take part in the website too.
Question 3-
Both of the texts are on politics which can be a strong hard
subject for some people. This means that people might find this interesting but
most of the audience might be bored and faze out when hearing about the topic. This
is also because it can be hard to understand even though everyone should have a
bit of information about it because it will help change and manage how we live
for future generations. To break up the big chunks of information about the
topic, both texts use pictures so that they stand out which makes it easier to
read. The also relate to the topic too. As well as pictures, both of them use
small paragraphs but have long sentences. This is because they would break it
down for some people and make it simpler to read as politics can be a heavy
topic to read if the text was just one big paragraph. They also do this to
engage and hook the audience as they try to give as much information in small quantities
so everyone understands it better. However, in text a when you continue to read
the next paragraph, it could have been one paragraph but they have split in
into two or three. The text could have been one paragraph as they were only
talking about interviews and discussions rather than heavy information about
some issues. Both texts also have power
as they are well-known throughout the world which also has people believing
that what they are advertising is the truth.
However text a is only an article stating that Labour has
won majority of votes compared to text b which gets people involved in debates,
polls and discussions. This attracts the audience more as they would get bored
reading an article and would like to see some change which matters by talking
to other people about the same topic. Text b offers more as it can change how
society is compared to text a which shows no outcome or much resolved only the
fact that Labour has one. Text b also engaged with people across the world and
how everyone can work together. Text a however is well known throughout the
world (BBC) but it not really selling to worldwide readers that Labour has won
the vote- only in Bristol compared to the rest of the UK.
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